East End Padded Heartshape Bra - Charcoal
Sleek shaping with a smooth, modern finish.
The PrimaDonna Twist East End Padded Heartshape Bra is designed to create a beautifully rounded silhouette with a touch of subtle lift. Featuring smooth, padded underwired cups, this heartshape style enhances natural curves while remaining completely non-transparent under clothing. The minimalist design makes it an ideal everyday bra, while refined details give it a modern, elevated feel.
With its elegant neckline and silky-smooth cups, the East End Heartshape Bra offers exceptional comfort and reliable support without sacrificing style. Finished with chic straps designed to be worn discreetly—or shown off—this is a versatile essential that fits effortlessly into any lingerie wardrobe.
Why you’ll love it:
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Padded, underwired heartshape cups for lift and a rounded silhouette
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Smooth, non-transparent cups that disappear under clothing
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Elegant neckline that flatters the bust
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Stylish straps designed to hide or show
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Comfortable, supportive fit for all-day wear
Perfect for:
Everyday wear, fitted or lightweight clothing, and when you want smooth shaping with modern, understated elegance.
Available in multiple colours. A timeless essential that delivers comfort, confidence, and a flawless fit—no matter the shade.
Bra Necessities is pleased to offer In-Store Pick-Up at Bra Necessities or shipping within Canada.
Free Shipping On Purchases Over $150.00 to all Canadian Addresses.
Free Shipping on Purchases Under $12 to all Canadian Addresses.
All other purchases have a $21 Shipping Charge.
Bra Necessities ships all online orders via Canada Post or Sendle Shipping. Please note that Overnight Service is Not Available.
Sale items and items purchased with a discount or during a promotions or sale are always Final Sale.
If you have any questions or concerns about your purchase, Contact Us within 30 Days of Purchase.
Email: hello@branecessities.net
Call Us: 780-672-2701
Please Note: Customers are responsible for the cost of return shipping and for the exchanged item(s) to be sent out.
To prolong the life of your bra, you should hand wash your bra using a delicate detergent (Soak Wash). Lay flat to dry. Never put your bra in a dryer! Finally, store your bra in its natural shape. This means if you have a molded‐cup bra, do not turn the cups inside each other to eliminate damaging the form of the cup.







