{"product_id":"viola-seamless-bra-periwinkle","title":"Viola Seamless Bra - Periwinkle","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBeautifully smooth shaping, delicate floral detailing and exceptional support in a dreamy periwinkle blue.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the perfect balance of everyday comfort and sophisticated European styling with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUlla Viola Seamless Bra in Periwinkle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Thoughtfully designed for fuller busts, this elegant underwire bra combines smooth, seamless cups with beautiful floral detailing and delicate embroidered accents, creating a naturally flattering silhouette with a soft, feminine touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Viola features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eseamless, unpadded cups\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide natural shaping and dependable support without added foam or bulky cup seams. The smooth cup construction creates a beautifully rounded silhouette and a sleek finish beneath clothing, while supportive underwires help lift and shape the bust. Its generous coverage comfortably embraces the bust, offering a secure, supportive fit throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe beautiful \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePeriwinkle colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a soft, muted blue with subtle lavender and grey undertones, creating a fresh yet sophisticated alternative to traditional neutral lingerie. A delicate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efloral pattern in deeper blue tones\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e flows gracefully across the cups, featuring elegant blossoms, fine stems and botanical details. The soft contrast between the pale periwinkle background and the darker floral design adds dimension and visual interest without overwhelming the understated styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThoughtful details make the Viola as comfortable as it is beautiful. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewide shoulder straps\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e help distribute support comfortably, while delicate floral detailing continues onto the straps for a beautifully coordinated look. Fine looped embroidery follows the gently curved neckline, adding an elegant finishing touch. A supportive underband and structured side panels help provide stability and a secure fit for fuller busts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're refreshing your everyday lingerie collection or looking for a beautifully supportive bra in a unique seasonal colour, the Ulla Viola Seamless Bra in Periwinkle offers a lovely combination of smooth shaping, dependable support and timeless feminine styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSeamless, unpadded cups\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provide natural shaping without added foam or bulky cup seams\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFull-coverage design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e offers generous coverage and a secure, comfortable fit for fuller busts\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupportive underwire construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e helps lift, shape and support the bust\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth cup design creates a beautifully rounded silhouette beneath clothing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoft Periwinkle colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e blends pale blue with subtle lavender-grey undertones\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBeautiful botanical floral pattern\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e features delicate blossoms and fine outlines in deeper blue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine looped embroidery along the neckline adds an elegant, feminine finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWide shoulder straps\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provide comfortable support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoordinating floral detailing on the straps complements the cup design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupportive underband and side panels help provide stability throughout the day\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSeamless cup construction helps minimize visible cup seams beneath clothing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA beautiful alternative to traditional beige, black or white lingerie\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCombines elegant European styling with dependable everyday comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWomen looking for a beautifully supportive bra that offers natural shaping, generous coverage and a smooth silhouette without foam padding or visible cup seams. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUlla Viola Seamless Bra in Periwinkle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is especially well suited to fuller busts, offering comfortable underwire support and a flattering, rounded shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts soft blue-lavender colouring and delicate floral design make it a lovely choice for adding a little colour to your everyday lingerie collection, while the seamless cup construction provides the comfortable, smooth fit you'll appreciate throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHave questions before ordering? Call us at \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e780-672-2701\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e—we're always happy to help.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Ulla","offers":[{"title":"Periwinkle \/ 32 \/ E","offer_id":67828163969077,"sku":null,"price":199.99,"currency_code":"CAD","in_stock":false},{"title":"Periwinkle \/ 32 \/ F","offer_id":67828164001845,"sku":null,"price":199.99,"currency_code":"CAD","in_stock":false},{"title":"Periwinkle \/ 32 \/ G","offer_id":67828164034613,"sku":null,"price":199.99,"currency_code":"CAD","in_stock":false},{"title":"Periwinkle \/ 32 \/ H","offer_id":67828164067381,"sku":null,"price":199.99,"currency_code":"CAD","in_stock":false},{"title":"Periwinkle \/ 32 \/ I","offer_id":67828164100149,"sku":null,"price":199.99,"currency_code":"CAD","in_stock":false},{"title":"Periwinkle \/ 34 \/ 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